The Ask: Kiaash, a UK-based fine jewellery brand, believes in elevating your every day to celebrating special moments. Being a startup in an overcrowded market, Kiaash wanted to stand out on social media.
The Solution: To set Kiaash apart in the saturated fine jewellery market, our team implemented a multifaceted approach. Recognizing the power of visual storytelling, we leveraged Instagram Reels to create captivating and shareable content that resonated with the audience. Additionally, we employed paid media, running targeted Instagram ads to enhance brand visibility and reach a broader audience.
The Dizruption: We built Kiaash’s social media page from scratch and the impact of our approach was seen in less than 4 months. The incorporation of Instagram Reels not only amplified engagement by 2x but also fostered a sense of community around the brand. The strategic use of paid media through Instagram ads led to increased brand awareness and doubled overall website visits. This dynamic combination successfully propelled Kiaash into the spotlight, carving a distinctive niche for the brand.